About the Studio
OUR STORY
A Home Unmistakably Yours
Pia Design is a small interior design studio creating thoughtful, characterful homes across the UK and beyond.
We believe the best interiors begin with the people who live in them. Rather than imposing a particular look, we take time to understand how our clients live, what they love, and the character of the building itself — then bring those threads together into a home that feels entirely their own.
Our approach is considered rather than trend-led, balancing beauty with practicality and a deep respect for the natural world. We favour natural materials, enduring pieces and responsible choices wherever possible, creating interiors designed to evolve gracefully rather than date.
As a small studio, every project is genuinely collaborative. From the first ideas through to the final details, we work closely as a team — and closely with our clients — combining creativity, technical knowledge and careful attention to detail.
Your life. Your home. Your story.
Meet The Team
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Pia Pelkonen
Creative Director
Inspired by nature, Pia leads the creative direction of the studio’s projects, with particular strength in shaping concept designs and guiding interiors from initial idea through to completion. Her approach prioritises thoughtful design, natural materials, and reusing wherever possible rather than replacing.
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Meg Scott-Jenner
Senior Designer
With a background in textile design and experience in design and project coordination, Meg brings both creativity and practicality to the team. Highly organised and adept at managing multiple projects at once, she remains exceptionally calm under pressure, helping us stay on track even within tight schedules.
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Francesca Whittingham Hun
Interior Designer
Having previously run her own interior design studio, Fran brings a wealth of client-facing experience and a confident, considered approach to project delivery. Alongside her design expertise, she is also a social media specialist, helping us share our work and green-soul ethos with a wider audience.
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Pepsi & Peanut
Studio Assistants
Pepsi has an exceptional nose for detail - particularly when it comes to inspecting building sites for potential snacks. Peanut brings boundless enthusiasm and a strong commitment to staff wellbeing, keeping the team on schedule for walkies and carrying out rigorous quality control on cushions and sofas as approved nap spots.
Professional by Design
CREDENTIALS
Pia founded the studio following a degree in Interior Architecture and several years working as both a designer and project manager at leading London practices. She is a fully qualified Registered Interior Designer® with the British Institute of Interior Design, the UK’s only professional institute for interior designers to be awarded Institute status.
As an active member of the BIID Sustainability & Professional Practice Committee, Pia is particularly involved in advancing responsible design and professional standards within the industry.
Pia Design is also accredited by the Society of British & International Interior Design, whose experienced and trained professionals adhere to a globally recognised code of practice.
Our work has been recognised by the wider design industry, with Pia Design named an SBID International Design Awards finalist in 2023, 2024, 2025 and 2026, and included in the House & Garden Top 1000 Interior Designers directory.
PIA PELKONEN - BA (hons) | BIID RegID | SBID RegID
Inspired by nature
PHILOSOPHY
We begin every project by interpreting our clients’ style preferences and shaping them into something entirely their own. While each design naturally takes its own unique path, a subtle thread connects them all — a love of natural materials and a respect for what our clients already treasure. Wherever possible, we weave these existing pieces into our schemes, allowing their stories to continue rather than replacing them.
Nature sits at the heart of our work. We believe the truest form of sustainability lies in creating carefully considered schemes using quality, enduring materials. Natural finishes have a timeless beauty that transcends fleeting trends — many even becoming richer and more characterful with age.
You can explore more about our sustainability ethos and gain a glimpse into life at our studio by watching the video below.